/ CASE STUDIES / PILLAR 03: TECHNICAL SEO & SPEED

How We Accelerated Core Web Vitals to 96+ and Boosted Mobile Conversions by 24% for a US E-Commerce Brand

CLIENT

E-Commerce Brand (USA)

TIMELINE

2-Week Sprint

SERVICES

Core Web Vitals, Code Minification, Schema Architecture

TECH STACK

Shopify, Liquid, Custom JS, Cloudflare CDN

OUR STORY & METHODOLOGY

PageSpeed

38/100

Load Time

4.2s

TBT

840ms

OPTIMIZED METRICS

PageSpeed

96/100

Load Time

0.9s

TBT

45ms

01 // THE CHALLENGE

The client approached us facing a critical drop in mobile conversions and stagnating organic rankings. A deep-dive audit revealed a bloated legacy codebase suffering from severe render-blocking resources, uncompressed high-resolution media scattered across product pages, and a fragile mobile UX that collapsed under network latency.

The resulting slow load times were directly penalizing their Core Web Vitals scores, creating a vicious cycle of poor user experience and search engine demotion.

Bottleneck 01

Excessive third-party tracking scripts loaded synchronously, blocking the main thread for over 800ms during initial render.

Bottleneck 01

Excessive third-party tracking scripts loaded synchronously, blocking the main thread for over 800ms during initial render.

02 // TECHNICAL EXECUTION

/01

Code Restructuring & Script Deferral

Excessive third-party tracking scripts loaded synchronously, blocking the main thread for over 800ms during initial render.

/02

Image & Asset Optimization

Deployed an automated pipeline converting legacy image formats to next-gen WebP/AVIF. Integrated aggressive native lazy loading with blur-up placeholders to preserve visual stability (CLS) while drastically reducing payload size.

/03

Server & CDN Caching Layer

Implemented advanced Cloudflare edge caching rules to serve static assets from nodes closest to the user. Fine-tuned HTTP/3 settings and optimized request pooling to significantly lower Time to First Byte (TTFB).

"TekHive completely transformed our website performance in less than two weeks. The weekly Loom video updates made the whole process completely transparent and effortless."

Chief Marketing Officer, E-Commerce Brand (USA)

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